[section_dd][column_dd span=’12’][text_dd]So what is the big deal with the latest surround sound format from Dolby Laboratories? Let’s face the facts there have been a ton of surround sound formats that have come from the brainchild which owns the business of surround sound, most of them have been unmentionable, but we at Audio Video Experts think this one is worth checking out. I have been around the business for a long time and even saw the first release of DVD which was touting digital surround sound, and there have been so many unexciting things that have come along, but I am genuinely impressed by this subtle giant.

Here’s why…. One of the surfaces that has been un-tapped and is teaming with on axis potential is the ceiling surface. With Atmos you can diffuse sound onto this surface from an angled and up firing speaker on top of the main speakers or you can install ceiling speakers, anywhere from 2 to 6. With this format you are truly experiencing a more immersive experience. With traditional 5.1 or 7.1 a rainstorm might sound like you are inside of a car with the windows down, but with atmos it sounds like you are in a convertible with the top down in a rain storm. With sound coming down on you the effect is much more immersive. So if you are building a new home theater system or upgrading an existing one, make sure you visit the option of Dolby Atmos, it is worth your consideration.[/text_dd][/column_dd][/section_dd]