Here’s why…. One of the surfaces that has been un-tapped and is teaming with on axis potential is the ceiling surface. With Atmos you can diffuse sound onto this surface from an angled and up firing speaker on top of the main speakers or you can install ceiling speakers, anywhere from 2 to 6. With this format you are truly experiencing a more immersive experience. With traditional 5.1 or 7.1 a rainstorm might sound like you are inside of a car with the windows down, but with atmos it sounds like you are in a convertible with the top down in a rain storm. With sound coming down on you the effect is much more immersive. So if you are building a new home theater system or upgrading an existing one, make sure you visit the option of Dolby Atmos, it is worth your consideration.